The First TV experiment 1964-1965, prior to Video Art
1966, by the Swedish artist Ture Sjolander is part of the Moderna Museet's Art
Collection in Stockholm. Installation object with a canvas and auto projection
of 80 slides. Acquired by the director Pontus Hulten for the Museum of Modern
Interviews at the beginning is made by legendary TV-news
journalist Ulf Thoren SVT and Journalist Berit Thuresson at the largest
newspaper Aftonbladet, Stockholm. The artist Ture Sjolander declare "war"
against the US Pop Art and insist that the best galleries and museums is located
outdoors where people are, and not indoors in rooms and museums.
Swedish language, and sound tracks by among other's;
Vivaldi, Charles Mingus and Janne "Loffe" Karlsson playing drums on
Sjolander explained: " You can never have an exhibition
indoors, it will only be an Inhibition" and said he don't wan't to be inspired
by the advertising crap on public spaces, he wanted to take over the billboards
outdoors and put art on them instead. His statements is clear and laud that the
art museums is an obsolete display form in the mid 20th century.
From there he move fast forward and start using
television as a new artistic medium for his expression resulting in the first Video Art experiment "Time", 1966.